Swing Slide Climb, Playful & Sturdy Branding for Kids’ Playsets

Swing Slide Climb is a comprehensive kids’ playset brand offering a vast range of products, from small accessories to large outdoor playsets. The challenge was to create a brand identity that is both playful and sturdy, reflecting the fun and safety of the products.

I developed a cohesive design system that extends across packaging, promotions, and marketing materials, ensuring consistency and strong brand recognition. This brand rollout included, logo design that captures the brand’s energetic and reliable nature, packaging design that is engaging and functional, brochures & in-store POS materials to enhance the shopping experience, website design showcasing the full product range in an engaging way.

Comprehensive visual content, including all images and videos used across packaging, the website, EDMs, and store displays—all produced in-house by our team. With this structured yet playful branding, Swing Slide Climb now stands out as a trusted, engaging, and visually compelling brand in the kids’ playset market.