Fido and Fletch are Pet Lover, Making Product for Pet Lovers. They started their business to provide a quality product at an affordable price for the Australian Market. From Small to Large size and outdoor to an indoor range, Fido and Fletch offer a diverse range for the pet owners.

Fido and Fletch had organic hand-drawn style logo when they launched. A few years in the market, they have decided to update the logo to look more fun and dynamic. I redraw the original illustrations of dog and cat to look more apparent as symbols and remove the square box. We kept the original yellow brand colour but to replace the grey colour to black gives more contrast.